What's unusual about this condom ad is that the focus is not on the delights of sex, but on the fear of procreation -- which, in this case, translates pretty much into abortion advocacy. The voice-over at the end introduces the "fun" appeal, but too late -- the ad is terrifying, and only seems funny after the punchline.
So... why is that an effective way to sell condoms? Because condoms are not fun, and contribute nothing to sex except alleviation of anxiety.
My question would be, does the ad translate into sales of Zazoo? Yes, we do remember the name, but is there anything in the ad that would promote the brand, or is it just a matter of trying to raise the tide that will lift all boat?
By the way, I think the yellow bag must have lollipops, and what the kid is saying is that he wants lollipops, not "sweets." However, the specific subtitling is not necessarily part of the original production, which may have been Dutch.
What about the characters and setting? I think the guy is intended to look like a young working class bloke, reminiscent of the star of The Full Monty. The grocery is a relatively downscale establishment - more like P&C than Wegmans. In other words, the guy can't really afford the expense, much less the stress, of a kid. The idea that he might be a single father is, to me at least, even more disquieting.
By the way, why is a guy doing the shopping? Presumably because it's mostly up to the guy to buckle up.
Another: what about the camera angle? Starts out tight and at kid height -- suggesting some sympathy? -- and drifts up and out to the adult level and more panoramic as the action broadens out to impact adult society.
Maybe the whole dynamic perspective of the camera is supposed to bring us viewers in close for a sympathetic squat, and force us to jump back as the horror unfolds. At that point, the old lady on the left is our proxy.
4 comments:
God, thats genius. The best part is that you can see in the dad's face what he's thinking...and then it shows up on the screen.
Analysis please!
What's unusual about this condom ad is that the focus is not on the delights of sex, but on the fear of procreation -- which, in this case, translates pretty much into abortion advocacy. The voice-over at the end introduces the "fun" appeal, but too late -- the ad is terrifying, and only seems funny after the punchline.
So... why is that an effective way to sell condoms? Because condoms are not fun, and contribute nothing to sex except alleviation of anxiety.
My question would be, does the ad translate into sales of Zazoo? Yes, we do remember the name, but is there anything in the ad that would promote the brand, or is it just a matter of trying to raise the tide that will lift all boat?
By the way, I think the yellow bag must have lollipops, and what the kid is saying is that he wants lollipops, not "sweets." However, the specific subtitling is not necessarily part of the original production, which may have been Dutch.
What about the characters and setting? I think the guy is intended to look like a young working class bloke, reminiscent of the star of The Full Monty. The grocery is a relatively downscale establishment - more like P&C than Wegmans. In other words, the guy can't really afford the expense, much less the stress, of a kid. The idea that he might be a single father is, to me at least, even more disquieting.
By the way, why is a guy doing the shopping? Presumably because it's mostly up to the guy to buckle up.
Another: what about the camera angle? Starts out tight and at kid height -- suggesting some sympathy? -- and drifts up and out to the adult level and more panoramic as the action broadens out to impact adult society.
Maybe the whole dynamic perspective of the camera is supposed to bring us viewers in close for a sympathetic squat, and force us to jump back as the horror unfolds. At that point, the old lady on the left is our proxy.
Post a Comment