Wednesday, October 22, 2008
BMW Car Commercial
I found this commercial entertaining. It starts by grabbing your attention with an unusual perspective from the inside of a car's grill. The commercial challenges the BMW with the classic idea of fear, a snarling attack dog. It keeps you interested with its humor. The idea that the BMW's bark (revving engine) is bigger and more powerful then the doberman (I think) bark is amusing. The commercial gives the viewer the idea and sense that driving a BMW gives you power and dominance. The target audience would have to be people, who can afford to buy a BMW or those who recognize its status symbol and strive to be able to buy a BMW. The commercial ends with some words that reinforce 'what everyone should already know about BMWs'.
Wednesday, October 8, 2008
Blog Synthesis (Rough Draft)
The United States is in the middle of a domestic and global economic crisis. Secretary Paulson and Fed Chairman, Ben Bernanke, have suggested a 700 billion dollar bailout to avoid further economic downturn. The bailout has sparked a lot of controversy, and is actively being debated on many news and media mediums. Many people have turned to blogs, a popular new medium for the discussion of current events, to voice their opinions on 'The Bailout'.
Robert Reich formerly the nation's 22nd Secretary of Labor, in a post on Thursday September 18, strongly disagrees with The Bailout. Reich's analysis of the problems with the bailout plan is composed of two points. He starts by saying, 'investors and lenders do not know how much bad debt is out there.' He points out that "As the economy slows, bad debts will grow. Again the problem isn't a liquidity or solvency crisis; it's a crisis of trust." Second, he argues that The Bailout would 'put taxpayers at far greater risk than they are even today', and The plan would also require the government to have an 'unprecedented role in reselling assets, which is a step towards socialized capitalism'. Although Reich is not for The Bailout, he proposes that the Fed and the Treasure 'organize a giant workout of Wallstreet' and focus on the people, 'who really need a safety net right now'.
Alexis Glick , Fox's Vice President of Business News, insists that Americans need The Bailout despite its unpopularity. Glick starts by citing the decline of the Fed's balance sheet from 800 billion to 300 billion. Then mentions the failures of major banks such as Washington Mutual and Wachovia, the enormous 1.3 trillion dollar loss of wealth in one day's trading in the stock market, and the difficulty for companies to maintain cash flow for payrolls. She conveys a growing economic crisis, arguing that 'we are running out of options', so we need The Bailout.
Reich and Glick both agree that the country is in a financial crisis. Glick is in favor of a huge Bailout for Wallstreet. Reich wants the government to completely reorganize Wallstreet. On the bailout, Reich and Glick disagree; however, they both stress a need for the government to play a major role in this current financial crisis.
Robert Reich formerly the nation's 22nd Secretary of Labor, in a post on Thursday September 18, strongly disagrees with The Bailout. Reich's analysis of the problems with the bailout plan is composed of two points. He starts by saying, 'investors and lenders do not know how much bad debt is out there.' He points out that "As the economy slows, bad debts will grow. Again the problem isn't a liquidity or solvency crisis; it's a crisis of trust." Second, he argues that The Bailout would 'put taxpayers at far greater risk than they are even today', and The plan would also require the government to have an 'unprecedented role in reselling assets, which is a step towards socialized capitalism'. Although Reich is not for The Bailout, he proposes that the Fed and the Treasure 'organize a giant workout of Wallstreet' and focus on the people, 'who really need a safety net right now'.
Alexis Glick , Fox's Vice President of Business News, insists that Americans need The Bailout despite its unpopularity. Glick starts by citing the decline of the Fed's balance sheet from 800 billion to 300 billion. Then mentions the failures of major banks such as Washington Mutual and Wachovia, the enormous 1.3 trillion dollar loss of wealth in one day's trading in the stock market, and the difficulty for companies to maintain cash flow for payrolls. She conveys a growing economic crisis, arguing that 'we are running out of options', so we need The Bailout.
Reich and Glick both agree that the country is in a financial crisis. Glick is in favor of a huge Bailout for Wallstreet. Reich wants the government to completely reorganize Wallstreet. On the bailout, Reich and Glick disagree; however, they both stress a need for the government to play a major role in this current financial crisis.
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