Radio Ad-
"The Ithaca Pothole Agency Needs Your Help"
"We are a dedicated group of volunteers determined to clean up our city's potholes."
"Come by our office to pick up a street map of town"
"Take a few weeks to draw the locations of particularly nasty potholes on the Map"
"Afterwards, You can sign up to go fill these potholes and make your street safe again"
"Our trucks are ready to go Monday Through Thursday from 7 am to 7 pm"
"Give us a call at 607-255-holes to reserve a truck"
"Help Make our City Beautiful and Smooth"
"Thanks from the Ithaca Pothole Agency"
Monday, December 22, 2008
Wednesday, October 22, 2008
BMW Car Commercial
I found this commercial entertaining. It starts by grabbing your attention with an unusual perspective from the inside of a car's grill. The commercial challenges the BMW with the classic idea of fear, a snarling attack dog. It keeps you interested with its humor. The idea that the BMW's bark (revving engine) is bigger and more powerful then the doberman (I think) bark is amusing. The commercial gives the viewer the idea and sense that driving a BMW gives you power and dominance. The target audience would have to be people, who can afford to buy a BMW or those who recognize its status symbol and strive to be able to buy a BMW. The commercial ends with some words that reinforce 'what everyone should already know about BMWs'.
Wednesday, October 8, 2008
Blog Synthesis (Rough Draft)
The United States is in the middle of a domestic and global economic crisis. Secretary Paulson and Fed Chairman, Ben Bernanke, have suggested a 700 billion dollar bailout to avoid further economic downturn. The bailout has sparked a lot of controversy, and is actively being debated on many news and media mediums. Many people have turned to blogs, a popular new medium for the discussion of current events, to voice their opinions on 'The Bailout'.
Robert Reich formerly the nation's 22nd Secretary of Labor, in a post on Thursday September 18, strongly disagrees with The Bailout. Reich's analysis of the problems with the bailout plan is composed of two points. He starts by saying, 'investors and lenders do not know how much bad debt is out there.' He points out that "As the economy slows, bad debts will grow. Again the problem isn't a liquidity or solvency crisis; it's a crisis of trust." Second, he argues that The Bailout would 'put taxpayers at far greater risk than they are even today', and The plan would also require the government to have an 'unprecedented role in reselling assets, which is a step towards socialized capitalism'. Although Reich is not for The Bailout, he proposes that the Fed and the Treasure 'organize a giant workout of Wallstreet' and focus on the people, 'who really need a safety net right now'.
Alexis Glick , Fox's Vice President of Business News, insists that Americans need The Bailout despite its unpopularity. Glick starts by citing the decline of the Fed's balance sheet from 800 billion to 300 billion. Then mentions the failures of major banks such as Washington Mutual and Wachovia, the enormous 1.3 trillion dollar loss of wealth in one day's trading in the stock market, and the difficulty for companies to maintain cash flow for payrolls. She conveys a growing economic crisis, arguing that 'we are running out of options', so we need The Bailout.
Reich and Glick both agree that the country is in a financial crisis. Glick is in favor of a huge Bailout for Wallstreet. Reich wants the government to completely reorganize Wallstreet. On the bailout, Reich and Glick disagree; however, they both stress a need for the government to play a major role in this current financial crisis.
Robert Reich formerly the nation's 22nd Secretary of Labor, in a post on Thursday September 18, strongly disagrees with The Bailout. Reich's analysis of the problems with the bailout plan is composed of two points. He starts by saying, 'investors and lenders do not know how much bad debt is out there.' He points out that "As the economy slows, bad debts will grow. Again the problem isn't a liquidity or solvency crisis; it's a crisis of trust." Second, he argues that The Bailout would 'put taxpayers at far greater risk than they are even today', and The plan would also require the government to have an 'unprecedented role in reselling assets, which is a step towards socialized capitalism'. Although Reich is not for The Bailout, he proposes that the Fed and the Treasure 'organize a giant workout of Wallstreet' and focus on the people, 'who really need a safety net right now'.
Alexis Glick , Fox's Vice President of Business News, insists that Americans need The Bailout despite its unpopularity. Glick starts by citing the decline of the Fed's balance sheet from 800 billion to 300 billion. Then mentions the failures of major banks such as Washington Mutual and Wachovia, the enormous 1.3 trillion dollar loss of wealth in one day's trading in the stock market, and the difficulty for companies to maintain cash flow for payrolls. She conveys a growing economic crisis, arguing that 'we are running out of options', so we need The Bailout.
Reich and Glick both agree that the country is in a financial crisis. Glick is in favor of a huge Bailout for Wallstreet. Reich wants the government to completely reorganize Wallstreet. On the bailout, Reich and Glick disagree; however, they both stress a need for the government to play a major role in this current financial crisis.
Monday, September 29, 2008
Gross National Happiness - This is a very rough spew of thoughts.
Gross National Happiness, a term first used by Bhutan's King, Jigme Singye Wangchuck, is defined as "an attempt to define quality of life in more holistic and psychological terms than Gross National Product." Wiki According to Wikkopedia, "The four pillars of GNH are the promotion of equitable and sustainable socio-economic development, preservation and promotion of cultural values, conservation of the natural environment, and establishment of good governance." Wiki
GNH is extremely subjective because many different things make people happy. To make GNH objective, the world needs to design key elements of a country that a majority of the world agrees influences well being. For example in 2006 Med Jones proposed these 7 measurements for GNH
" 1. Economic Wellness: Indicated via direct survey and statistical measurement of economic metrics such as consumer debt, average income to consumer price index ratio and income distribution
2. Environmental Wellness: Indicated via direct survey and statistical measurement of environmental metrics such as pollution, noise and traffic
3. Physical Wellness: Indicated via statistical measurement of physical health metrics such as severe illnesses
4. Mental Wellness: Indicated via direct survey and statistical measurement of mental health metrics such as usage of antidepressants and rise or decline of psychotherapy patients
5. Workplace Wellness: Indicated via direct survey and statistical measurement of labor metrics such as jobless claims, job change, workplace complaints and lawsuits
6. Social Wellness: Indicated via direct survey and statistical measurement of social metrics such as discrimination, safety, divorce rates, complaints of domestic conflicts and family lawsuits, public lawsuits, crime rates
7. Political Wellness: Indicated via direct survey and statistical measurement of political metrics such as the quality of local democracy, individual freedom, and foreign conflicts." Wiki
This list of factors that influence a countries overall "well being" is a good start to assigning a value for GNH. As the debate continues, the factors are surely to become more complex and "accurate".
Despite the objective methods being applied to GNH, it remains a subjective tool. For example a country could justify deporting or exterminating all of its mentally ill and then report a high GNH. The idea of GNH is still fresh and has yet to be defined.
GNH is extremely subjective because many different things make people happy. To make GNH objective, the world needs to design key elements of a country that a majority of the world agrees influences well being. For example in 2006 Med Jones proposed these 7 measurements for GNH
" 1. Economic Wellness: Indicated via direct survey and statistical measurement of economic metrics such as consumer debt, average income to consumer price index ratio and income distribution
2. Environmental Wellness: Indicated via direct survey and statistical measurement of environmental metrics such as pollution, noise and traffic
3. Physical Wellness: Indicated via statistical measurement of physical health metrics such as severe illnesses
4. Mental Wellness: Indicated via direct survey and statistical measurement of mental health metrics such as usage of antidepressants and rise or decline of psychotherapy patients
5. Workplace Wellness: Indicated via direct survey and statistical measurement of labor metrics such as jobless claims, job change, workplace complaints and lawsuits
6. Social Wellness: Indicated via direct survey and statistical measurement of social metrics such as discrimination, safety, divorce rates, complaints of domestic conflicts and family lawsuits, public lawsuits, crime rates
7. Political Wellness: Indicated via direct survey and statistical measurement of political metrics such as the quality of local democracy, individual freedom, and foreign conflicts." Wiki
This list of factors that influence a countries overall "well being" is a good start to assigning a value for GNH. As the debate continues, the factors are surely to become more complex and "accurate".
Despite the objective methods being applied to GNH, it remains a subjective tool. For example a country could justify deporting or exterminating all of its mentally ill and then report a high GNH. The idea of GNH is still fresh and has yet to be defined.
Friday, September 26, 2008
Happiness (You can hang a plethora of people with this rope)
Happiness is subjective. There are many different things that make many different people happy. Happiness results when the brain receives input that invokes joy or a state of contentment. An interesting phenomenon of happiness, is that some people can only be happy, when causing unhappiness. Bullying in school causes a lot of unhappiness for those being traumatized, but what about the bully. Interestingly enough the bully gets satisfaction from torturing the weaker individuals around him. The savory power of being in control provides contentment and joy for many people. Competition and a resulting loss or win has a direct influence on many's happiness or unhappiness. In my life my happiness is completely related to my comfort in any environment.
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